The Brand

FOX, Israel's leading fashion brand, offers a basic - casual fashion for the entire family: men, women, children, and babies.

We are committed to continue to surprise and excite our customers time and time again but most of all, to provide the best daily wardrobe solution for their lifestyles.

At FOX, we have long understood that there is no substitute for comfort, simplicity, and originality, and in the end, we all love to wear comfortable clothes and feel good about ourselves..

Even though the Israeli fashion market is among some of the most competitive and dynamic in Israel, FOX continues to maintain its status as the country's largest clothing chain and most successful Israeli fashion chain in the global market with 139 stores in 15 countries worldwide - and more is yet to come.

FOX has always had the most successful basic - casual brand in Israel. Recently, we have strengthened that basic category with a wide range of new items. We make sure that our customers are able to choose from a broad selection of items available in many colors and designs at extremely reasonable prices. At FOX, we believe that BASIC IS BEAUTIFUL.

FOX launched a new membership program program  "Dream Card" on first of January 2014 - the new loyalty membership club combines awards benefits to all FOX Group brands:
FOX, FOX HOME, LALINE, AMERICAN EAGLE OUTFITTERS, AERIE, BILLABONG, THE CHILDREN'S PLACE, CHARLES & KEITH and MANGO.

The membership program is in constant contact with hundreds of thousands of FOX Friends members and keeps them updated with promotions and new collections in the stores, as well as providing them special benefits throughout the year.